Podcast summary
Why Just 14% of Shoppers Experience Brand Consistency
AI shifts marketing from attribution to visibility
When shoppers increasingly research via AI tools brands don’t control, linear funnels and channel attribution fail; success becomes ensuring product-data consistency and proving you’re surfaced in AI answers.
Data hygiene becomes the GEO competitive edge
Generative Engine Optimization isn’t keyword ranking but fact synthesis; if product feeds are inconsistent or incomplete, models either misstate attributes or omit you entirely.
Human-in-the-loop defines safe automation boundaries
AI should assist by flagging feed errors or drafting fixes for a human to approve; silently repricing or suppressing live channels crosses the line because accountability can’t be defended.
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